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b.ella Offers Luxury Women's Socks for Trendy Sock Looks

The footwear trend for 2011 includes a throw-back to the scrunchy, slouchy sock look of socks and sandals as well as the socks/pumps combo. The b.ella line of luxury women's socks has the look all wrapped up and ready for spring and summer.

    CAMDEN, NJ, April 07, 2011 /Apparel - Textile PR News/ -- Standard Merchandising Company's b.ella line of luxury women's socks fit right in with the spring/summer fashion trends of 2011. You might recognize it, as accessories and clothing fashions give a feel of returning to the 1960's and 1970's. Mid-length dresses worn with comfortable socks and sandals are the trend this year. Also coming back is the scrunchy, slouchy sock look worn with knit trousers and sandals.

According to California Style Diva and blogger, Bronwen Davies, of Fashion Takes Flight, "Yes, the scrunchy, slouchy sock look is back! And, if you love socks you're in heaven because socks in general are hot! We've seen a lot of socks on the runway the past few seasons-from ankle socks to thigh-high socks and everything in between and the sock trend continues. This look, from the Tory Burch Pre-Fall 2011 runway, shows this scrunchy sock style with sandals-probably the hottest way to wear scrunchy socks. Any pair of knee socks will work to create the scrunch-knee sock wearers know. The scrunch happens naturally when gravity takes over and socks won't stay up!"

Inquirer Fashion writer, Elizabeth Wellington, has also noted socks are making a fashion statement in 2011, "My favorite trend to come out of Fashion Week is the socks/pumps combo. It takes the 1970's and 1990's minimalist trends and gives them a little more pizzazz. Marc Jacobs used the look to complement his collection of slim monochromatic pantsuits with matching cloche hats. Very yesteryear. Boutique faves Rose and Jill Stuart also worked the sock-shoe thing. I'd wear it."

No matter whether women are wearing socks and pumps, the scrunchy sock style with sandals, or simply wearing elegant knee high socks with their midi dresses, the key to the right look is that it's a luxury women's sock made of quality materials. Standard Merchandising's b.ella line features luxury women's socks made from fine Italian yarns of cashmere, angora, extra fine merino yarn and alpaca yarns. The b.ella cashmere women's socks are fashionable, soft, comfortable, and just right for today's fashionista. These extraordinary soft cashmere women's socks come in styles and heights, from sassy cashmere ankle socks, cashmere crews, to cashmere knee high socks.

About Standard Merchandising Co:

Since 1922, Standard Merchandising Co. has been putting their sock manufacturing know how and experience to the test, producing its well known and loved novelty athletic socks and luxury socks of the finest imported yarns. Interestingly, it's also a family owned business; the current owners are the third generation to own and run the business.

Manufacturing socks in the U.S. since 1978, Standard Merchandising's knitting plant in Reading, Pennsylvania manufactures socks for a number of very well-known labels, but today its main focus is on the development of its own brands. Besides b.ella, other Standard Merchandising Co. brands include Nouvella, QTFeet, and E.G.Smith, which offer novel yarns and construction for adventurous and youthful customers. 2Brother's products are made from organic and recycled yarns for health and environmentally conscious consumers. Red Lion Products offers top quality novelty athletic socks in the most creative designs in the apparel and accessory marketplace. For more information contact call (856) 964-9700 or visit www.standardmerchandisingco.com.

Contact: Michelle Howe
Standard Merchandising Co.
1125 Wright Avenue
Camden, NJ 08103
(856) 964-9700




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