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ZIPS Dry Cleaners Enlists Acclaimed Retail Design Firm
Nation's leading dry cleaning franchise has partnered with Baltimore-based architecture firm L2M to create new, scalable store prototype
GREENBELT, MD, November 25, 2010 /Apparel - Textile PR News/ -- Continuing to anchor itself as the leader in the multi-billion dollar dry cleaning industry, ZIPS, an aggressively expanding national dry cleaning franchise chain with 26 locations on the East Coast, enlisted the nationally recognized retail design experts and architects at L2M to develop a new store prototype.
The new partnership will ensure consistent branding and further leverage economies of scale as the dry cleaning chain continues to expand within and outside its Mid-Atlantic hub. L2M, the firm behind countless design projects across the retail spectrum EUR" including Panera Bread and Advanced Auto, among others EUR" worked closely with ZIPS to combine their extensive brand development experience with ZIPSEUR industry leading dry cleaning expertise to develop a unique and identifiable branding strategy and store layout.
EURWe took their existing, well-developed workflow design and helped identify uniform elements and systems that could be rolled-out as part of a national development model EUR" a prototype,EUR said Scot Loiselle, co-founder of L2M and lead architect for the project.
L2M also formed the prototype with the refinement and development of ZIPSEUR national brand strategy in mind, with the ultimate aim of making the concept more recognizable and familiar.
EURWhen you see the Golden Arches, you donEUR t need to see the sign to know whatEUR s there; we sought to create that feeling with ZIPS,EUR Loiselle said.
To that end, the architects and designers at L2M worked closely with ZIPSEUR ad agency Hot Dish Advertising to translate ZIPSEUR popular branding into the trade-dress of the EURbuilt environmentsEUR in ZIPSEUR stores. Reinforcement of ZIPSEUR messaging is evident throughout the new design. The clean, stainless steel lettering of the logo highlights the efficiency of ZIPSEUR business model, EURSmarter, Cheaper, Faster,EUR while wood accents reference the high-quality of the service. The famous EUR$1.99 for any garmentEUR and EURIn by 9, out by 5EUR guarantees are featured prominently in signage and graphics on the front of each location.
EURWe sought to update the concept and relate to the customer in a standard and consistent way that speaks to the quality and efficiency of ZIPSEUR service, the service that customers have come to know and love,EUR Loiselle said.
The prototype, which was first implemented at the recently opened Lancaster, Pa. location, has also guided the construction of the soon-to-open Norfolk, Va. store. Implementation at these two new locations comes as ZIPS has eyed national expansion that will leverage this new design. A consistent prototype will mean the dry cleaning chain can begin negotiating national contracts with equipment vendors, manufacturers and distributors creating economies of scale that will make national expansion more efficient and cost-effective.
EURWe have always known that ZIPSEUR business model had obvious national appeal and this new prototype brings us closer to expanding ZIPS into markets across the country in an aggressive fashion,EUR said Andy Cucchiara, V.P. of Franchise Operations for ZIPS.
About ZIPS
ZIPS, which was founded in 1996 and began franchising in 2006, has 26 locations on the East Coast with additional stores opening this fall. The company offers a fixed price of $1.99 for any garment to be dry cleaned and $1.19 for any shirt to be laundered. ZIPS offers same day service EURIn by 9 out by 5EUR with the motto, EURSmarter, Cheaper, Faster!EUR Furthermore, ZIPS was founded as a cash only business that, by keeping prices low for consumers, provides a large volume of business consistently moving through each storeEUR" up to 3,000 garments per day. And with less than 10 percent of total costs going toward supplies and inventory, ZIPS is proving to be a hot investment. For more information, go to www.321zips.com.
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