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Atlanco's TRU-SPEC(R) Brand Offers Summer Special
Select Apparel Featuring Ultra Comfortable CORDURA(R) Baselayer Fabric Targeted for Special Promotional Campaign
WICHITA, KS, June 30, 2010 /Apparel - Textile PR News/ -- This summer, military, tactical and law enforcement personnel will be able to purchase special promotionally priced TRU SPEC brand undergarments. Designed to be a first line of defense, select Atlanco TRU-SPEC brand apparel items featuring ultra-soft, ultra-durable CORDURA Baselayer fabric will be on sale at $14.99 per item from June 1 to July 31.
"Each and every day, these men and women put their lives on the line to protect us," said Atlanco's TRU-SPEC brand President, Bryan DeHart. "This summer, we wanted to provide them with a special offer on some of our best selling TRU-SPEC brand undergarments that feature innovative CORDURA Baselayer fabric technology. You have to wear them to believe it, but these undergarments will quickly be your 'go-to' choice for soft, comfortable, and durable performance wear."
Usually retailing at about $20 per garment, the following TRU-SPEC apparel items will be available at $14.99 each from June 1 to July 31:
• TRU-SPEC Crew Neck t-shirt, short sleeve: The TRU-SPEC crew neck t-shirt is equipped with a heat-transfer tag to help prevent scratching for enhanced comfort and an off-set flat-seam construction on the shoulder to minimize abrasion and seam stacking. Available colors: sand, white, marine olive drab, black, navy, foliage and heather grey.
• TRU-SPEC Mock Turtle Neck, short sleeve: Designed for style and comfort, the mock-turtle-neck short-sleeved shirt features a heat-transfer tag to help prevent scratching for enhanced comfort and an off-set flat seam construction on the shoulder to minimize abrasion and seam stacking. Available colors: sand, white, navy and black.
• TRU-SPEC Boxer Briefs: These boxer briefs feature a gripper on the exterior of the waistband to secure shirttail, an access fly with flat-seam construction to reduce friction, and a ribbed knit hem to prevent abrasion. Additionally, the boxer briefs have a heat-transfer tag to help prevent scratching for enhanced comfort. Available colors: sand, white, navy, marine olive drab, heather grey and black.
Designed to be worn underneath uniforms, the TRU-SPEC brand undergarments are constructed with No Melt/No Drip* CORDURA Baselayer fabric. This patent-pending 60/40 cotton-nylon fabric blend helps to protect the wearer by insulating the body when exposed to heat in flash-fire situations such as vehicle fires. The unique fiber blend forms gels and chars around the cotton, creating an entirely new fabric structure with a higher ignition resistance that does not drip or melt onto the skin underneath like polyester. These TRU-SPEC brand undergarments featuring CORDURA Baselayer fabric meet the requirements of NFPA 1975-2009 for station/work uniforms for emergency services.
Additionally, the TRU-SPEC brand undergarments also feature the CORDURA Baselayer with freshFX fabric technology. CORDURA Baselayer freshFX fabric utilizes silver-based technology to protect the fabric, enabling the next-to-skin undergarments to provide long-lasting freshness. Overall, CORDURA Baselayer fabric provides wearers with exceptional moisture-management properties and abrasion-resistant characteristics that will withstand the wide variety of tough conditions that military, tactical, law enforcement and first responders are exposed to.
"Whether in the military, police or fire-fighting units, the men and women of these protective forces face grueling conditions to ensure our safety," said Cindy McNaull, global CORDURA brand and marketing director. "The CORDURA Baselayer fabric in TRU-SPEC brand undergarments provides a breathable, lightweight solution so they can carry out their duties in comfort, despite the intensity of their surroundings."
The TRU-SPEC brand product line featuring CORDURA Baselayer fabric is available in sizes Small to XXXL.
For a complete list of dealers and distributors, please visit the http://www.defendyourbase.com/promotions.html. Additional information about CORDURA Baselayer fabric technology is available at www.DefendYourBase.com.
(*) As per ASTM 6413-99, NFPA 2112, and NFPA-1975. Certain fabric treatments may alter these results.
About CORDURA brand
INVISTA's CORDURA brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics . Known for its resistance to abrasions, tears and scuffs, CORDURA fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA brand, the word "CORDURA " must be spelled out in all caps in and used with an , and it must be followed by the word "brand" or "fabric."
To learn more about INVISTA's CORDURA brand, end-use products, and marketing tools please visit www.CORDURA.com.
About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE , ANTRON , AVORA , C12 , COMFOREL , COOLMAX , CORDURA , CORFREE , DACRON , DBE , DYTEK , FRESHFX , LYCRA , PERFORMA , POLARGUARD , POLYSHIELD , POLYCLEAR , SOLARMAX , STAINMASTER , SUPPLEX , SUPRIVA , TACTEL , TACTESSE , TERATE , TERATHANE and THERMOLITE . For more information, visit www.INVISTA.com.
About TRU-SPEC brand by Atlanco
Since 1950, Atlanco has been a leading supplier of personal equipment, material and uniforms to the military, law enforcement and public safety markets. Since its introduction in 1996, Atlanco's TRU-SPEC brand has been a key source of apparel for the law enforcement and military markets which has set new standards for quality manufacturing and innovative design.
CORDURA Brand Inquiries:
INVISTA
2801 Centerville Road
Wilmington, DE 19808
http://www.CORDURA.com
Media Contact:
Elizabeth Romero / Ashley Andrews
Howard, Merrell & Partners
Tel: 919-844-2714 / 919-844-2746
eromero@merrellgroup.com
aandrews@merrellgroup.com
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Press Release Contact Information:
Ashley Harrington-Andrews
Howard, Merrell & Partners
Associate Account Executive
8521 Six Forks Road
Raleigh, NC
USA 27615
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